He Teatro Real expands and diversifies the national and international offer of audiovisual production with the creation of a new digital platform that, under the name of My Opera Player, will allow opera lovers, dance and classical music accessible to a greater number of titles both own production and other partner institutions.
This project has the participation of major opera houses, as the Gran Teatre del Liceu, he China National Grand Theater, he Colón of Buenos Aires or the Bicentennial Theater (San Juan, Argentina), video library that will provide their most important productions, and that more institutions will join in the coming months.
The initiative will also feature collaboration Spanish radio and television, providing access, through My Opera Player, its extensive historical archive musical in which will be included, In addition to the operas of the Royal Theater that were recorded and retransmitted since its reopening in 1997, only unforgettable moments in music history.
For this new commitment of cultural dissemination, the Teatro Real has been sponsored and technological development Teléfonica, Endesa Y Samsung, that they have transformed the existing Palco Digital into a new meeting with the most important artists and creators of the moment operas, dance, concerts and shows for children and youth.
My Opera Player Started his way with a comprehensive video library will expand its offering in the future with monthly releases of new titles, documentaries and content complementary works available. The platform, which will be accessed on demand-for a single title or the various forms of subscription- will allow the user to enjoy content in the highest quality, with certain titles in 4k, select the subtitle language or create your own favorite lists.
Collaboration Telefónica, as the main patron of the Royal Theater, It has focused on creating a new digital ecosystem, in which optimized the experience for opera fans in all digital channels Theater.
In this years, Telefónica has expanded the number of features and web services, reinforcing the interactive and communication with users. This allowed has thus create a much wider range of products- covering different types of music- and accessible, with services more adjusted to the preferences of the followers of this institution.
A further step in this global project to provide a novel Real digital ecosystem, is My Ópera Player, that will bring a new audiovisual experience for all fans.
Support for culture and development represent for Samsung a key pillar in its strategy Purpose Technology. Samsung and Royal Theater begin to collaborate in 2015, betting on the joint development of digital projects such as the production and distribution of content on demand via Smart TV, and the dissemination of opera to new audiences.
Within its cooperation during these years, It highlights the launch of digital tools such as the Teatro Real Virtual Application, with content 360, Teatro Real Junior to bring opera to new generations or scanning of different areas of the building of the Royal Theater. Now, thanks to 'My Opera Player' available exclusively on Samsung Smart TV, people around the world can easily access some of the most exclusive artistic content of prestigious international theaters. These contents opera Street Scene 4K is included in the Samsung Smart TV users can enjoy free.
Endesa It is one of the main patrons of the Royal Theater and, for more than a decade, collaborates with the institution providing special support to its platform and audiovisual broadcasting major operas, contributing to the promotion and dissemination of culture.